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Jaewoo Joo | design thinking, new product development, behavioral economics
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Designmarketinglab_Architecture_University of Sao Paulo (3)

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Professor Jaewoo Joo
Jaewoo Joo
designmarketinglab@gmail.com
Jaewoo teaches and writes in the areas of design thinking, new product development, and behavioral economics. He is an associate professor of marketing and participating professor of experience design at Kookmin University.
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