Tag Archives: utility

Cow shaped cheese board

About 6,700 cheese boards and cutting boards sell on the Amazon.com. Their prices vary between $5 and $370. Majority of them are rectanglular. However, not a few boards interesting shapes. At one of my favorite Canadian stores, West elm, I found a cow-shaped mini cheese board and cutting board. Its price was $22.

 

 

I bought this board mainly because it looked interesting to me. However, a board designer cut a significant portion of it to make it look like a cow, it was not useful to cut vegetables and fruits but ok for serving cheese. This is a typical situation that marketing researchers often study: a trade-off relationship between aesthetic appeal and practical utility. Does this trade-off work? Unfortunately, I do not know whether adding design flavor attracts other consumers or helps makers charge more. However, it successfully attracted at least one person who had virtually no interest in boards before. Probably, this funny-looking board will remind me of a Canadian store and bring much to share with my guests.