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Jaewoo Joo | design thinking, new product development, behavioral economics
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Daily Archives: 2020-02-09

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If people avoid meeting with others, do marketers sell products online only?

Cases

Nowadays people avoid meeting others. We could buy products through mobile phones and order food at screens inside restaurants. A recent virus outbreak even encourages us to stop shaking hands with strangers. Ironically, the more we avoid meeting others, I believe, the easier others sell their products to us. When I visited Prezzemolo & Vitale,…

2020-02-09
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Professor Jaewoo Joo
Jaewoo Joo
designmarketinglab@gmail.com
Jaewoo teaches and writes in the areas of design thinking, new product development, and behavioral economics. He is an associate professor of marketing and participating professor of experience design at Kookmin University.
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