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Jaewoo Joo | design thinking, new product development, behavioral economics
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Daily Archives: 2019-11-17

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Every city needs art and art has to be in the middle of the people

Cases

Granville Island is a tourist spot in Vancouver, Canada. It is a farmer’s market with shopping stores, food and beverage places, and art centers. In the middle of the island, gigantic factory facilities were painted like four mischievous boys. I found them artwork. The name of these artworks are Giants. As the name suggests, these…

2019-11-17
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Professor Jaewoo Joo
Jaewoo Joo
designmarketinglab@gmail.com
Jaewoo teaches and writes in the areas of design thinking, new product development, and behavioral economics. He is an associate professor of marketing and participating professor of experience design at Kookmin University.
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