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Jaewoo Joo | design thinking, new product development, behavioral economics
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Daily Archives: 2018-09-24

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Opt in vs. Opt out: Different defaults in different cities

Cases

I used to order the same sandwich at the Subway in Toronto (turkey-breast on a six inch, honey oat bread with lettuce, tomatoes, onions, and black olives). Subway opened a store recently in my campus in Seoul.      I ordered the same meat and the same bread. Then, I said to a server the same…

2018-09-24
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Professor Jaewoo Joo
Jaewoo Joo
designmarketinglab@gmail.com
Jaewoo teaches and writes in the areas of design thinking, new product development, and behavioral economics. He is an associate professor of marketing and participating professor of experience design at Kookmin University.
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