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Invited talk
- “How consumers create greenwashing” @ Industrial Design, Department of Design, California State University Long Beach (CSULB) (2025.04.23.)
- “Less for more: How, why, and when not” @ O’Malley School of Business (OMSB) Seminar, Manhattan University (2025.04.09.)
- “How pop-up stores reinvent brands: Insights from four success cases in South Korea” @ Duncan Anderson Design Lecture Series, Department of Design, California State University Long Beach (CSULB) (2025.03.20.)
- “Bridging theory and practice: My CSULB talk on consumer-centric design” @ Apostle Incubator, Institute for Innovation & Entrepreneurship (IIE), California State University Long Beach (CSULB) (2024.10.22.)
- “Interpret and categorize Voice of the Customer (VoC) from a customer’s perspective” @ Department of Design, Universidade Federal do Paraná (UFPR) (2024.03.28.)
- “Bundle multiple products in a human-centered way” @ Ecobee, a Smart Home Product company in Canada (2023.12.04.)
- “Take a deep dive Into customer experience” @ Duncan Anderson Design Lecture Series, Department of Design, California State University Long Beach (CSULB) (2023.10.19.)
- “Three tips for enhancing customer experience” @ CEO workshop, LG Group (2022.09.30.)
- “Commercial impact of behavioral economics in the context of design” @ Master of Business Administration, Palermo University (2019.08.01.)
- “Preference reversal of environmentally friendly product” @ HSBC Business School, Peking University (2013.10.30.)
- “Behavioral economics for designers” @ International Conference of Engineering Design (ICED) (2013.08.19.)
Moderator
- Sunstone Innovation Challenge with Rod Rigole, Venus Jenkins, and David Ochi, California State University at Long Beach (CSULB) (2025.04.22.)
- Digital Marketing Summit (DMS) 2024 with Thales Teixeira, Founder of Decoupling.co and Professor of Rady School of Management, University of California San Diego (UCSD) (2024.05.22.)
- Digital Marketing Summit (DMS) 2023 with Jonah Hong, Corporate Vice President and Head of Digital Customer Experience at the Hyundai Motor Group and Dan Gingiss, an author of the Experience Maker (2023.04.04.)
- Contents Marketing Summit (CMS) 2022 with Hyewon Oh, Director of Brand Communication at Home Entertainment (HE) Division, LG Electronics and Ginny Lee, Head of Sports Marketing and Key City Brand Activation at Adidas (2022.08.23.)
- Dong-A Business Forum 2021 with Steve Blank, a serial startup founder and entrepreneur educator at Stanford University (2021.12.01.)
- Dong-A Business Forum 2015 with Seth Godin, an entrepreneur, best-selling author, and speaker (2015.12.03.)
- Dong-A Business Forum 2014 with Matt Kingdon, a founder of ?Whatif! innovation (2014.12.03.)
Panelist
Magazine article
- “Design Briefs’ Quality Drive Design Performance,” Huffington Post, June 9, 2014. (with Soren Petersen and Shelley Takahashi)
- “Dessert-Design: The Art of Touching All Five Senses!” Huffington Post, July 16, 2013. (with Soren Petersen)
- “Strategies for Design Expression,” Huffington Post, August 8, 2012. (with Soren Petersen)
- “Design & Social Entrepreneurship,” Huffington Post, July 10, 2012. (with Soren Petersen)
- “Creating Paradigm Shifting Insights Using Co-Creation and Crowd Sourcing,” Huffington Post, November 11, 2011. (with Soren Petersen, Tina Santiago, Tanja Aitamurto, and Richard Spence)
- “What Designers Say About Marketing,” Huffington Post, November 8, 2011. (with Soren Petersen)
- “How Marketing Researchers see Design,” Huffington Post, October 31, 2011. (with Soren Petersen)