Half an year ago, a friend of mine asked me if I am interested in joining her work for a design contest, 2009 DiabetesMine™ Design Challenge. It was the idea competition for diabetic patients. She and I sit down and discussed a huge amount of ideas with another designer friend. It was an amazing opportunity for me to learn about professional designers. Literally, they generated new ideas constantly. I was impressed by their passion. This experience taught me that business people need to spend more time on creating and realizing ideas rather than simply talking about and delivering them.