Design Management / Design Marketing

 

 

New Product Development (Capstone design)

  • This course introduces how designers, engineers, and marketers work together to create a new product. It introduces the basic process and a wide variety of tools cross-functional teams can utilize collaboratively. This course is intended to provide students with competence with a set of tools, awareness of the role of multiple functions, ability to coordinate multiple, and interdisciplinary tasks to achieve a common objective.
  • Required textbook:
  • Student projects:

 

 

 

Marketing CommunicationDML_Rory Sutherland @ Ted

  • This course examines the range of communications tools and options available for marketers, including the new media and developing an integrated marketing communications perspective. It focuses on planning, integrating and delivering marketing communications that build equity for brands. By the end of this course, students should be able to describe the communication process, explain the objectives that marketing communications efforts attempt to accomplish within the target audience, and design and execute an Integrated Marketing Communications (IMC) plan.
  • Required textbook:
  • Recommended videos: