Pillow preference

Pillows are important for a good night’s sleep. Regardless of whether innate or learned, people have their own preferences for the firmness of pillow. When they go to hotels or visit their friends’ places, however, they cannot help but accept the given pillows. Some of my friends who have a strong preference carry their air pillows.…

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Old is good intuition

Although we are always attracted by something new, we sometimes try something old to enjoy its authenticity. For instance, when a restaurant places an nostalgic vintage signboard outside or when it serves dishes in an ugly pot or on the old-fashioned plates, we infer that the restaurant must have been loved by many people previously. This “old…

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Sterilizer in beauty stores

Must buy items in Korea are skin care products. As the Korean entertainment programs including TV programs, movies, and music videos became highly popular in Asia, the beauty products made in Korean enjoy its strong brand power. Many cosmetic stores in Seoul are crowded by foreign visitors. I have noticed in the stores that many foreign…

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Mobile messaging apps in Asia

Short / Instant / Mobile messaging apps compete fiercely. It has about 5 year history and has a numerous players (e.g., WhatsApp, Line, Wechat, QQ, and Kakao Talk, Snpachat, Telegram, and Viber, to name a few). Some focus on simple communication and others provide interesting features including stickers and animated figures. I visited YongPyong ski…

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Verbal instructions do not work

People often use verbal signs to give instructions to others. The store owner posts a sign on the window saying, “This is a window, please use the door.” Government officers paint “Look Right” at the pedestrian crossing. However, I have observed numerous store visitors and pedestrians mistakenly push or slide the window and look left…

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Break: take a rest vs. get inspired

We need breaks from our everyday work. Although they have a single objective, breaks have at least two different forms. For instance, some of my friends want to take a rest without having interactions with others. They turn off mobile phones, go to an all-inclusive hotel, and then spend time on doing nothing but reading…

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Train experience: Mechanical vs. Electronic

I recently traveled on trains in UK (London – Edinburgh) and in Korea (Seoul – Busan) and found two interesting differences. First, I used a physical train ticket in UK and used an electronic ticket in Korea. In UK, I collected a paper ticket at the station and then physically showed it to the conductor…

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What is an advantage of having a popular first name?

First name (or given name) is the name that identifies a specific person. It differentiates a person from other members of a group, such as a family or clan, with whom that person shares a common last name (or family name). While last name is normally inherited, first name is “free to choose” and thus can…

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Make public communication points useful

Nowadays, people rarely use pay phones or mailboxes run by government. Instead, they prefer to use private services when communicating with others; they use mobile phones or gmails. As people find the contemporary public services slow and inconvenient, they avoid public communication points. Ironically, most of the public communication points such as pay phone booths and mail boxes are…

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Pay toilet, spoiled customer, and mental accounting

I have seen pay toilets at train stations or tourist spots in London. Since paying money to use public toilet was new to me, I simply thought making profits by victimising tourists is unethical. However, one of my friends who has been living in London for a few years said money should be collected to maintain toilet clean.…

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Engineering smells of childhood memories

I visited an interesting exhibition. It was held by the Naeum, a project group of eight people who study fragrance for empathy. Differently from others interested in developing fancy and welcoming odors, they try to create a wide variety of unique smells and then enjoy them with others. In this exhibition, they introduced a series…

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Hands-on experience of 3D printing

Probably, I am one of few marketing people in the world who buy and use a 3D printer. I paid about $1000 and bought a printer called Rappy 32 from Stellamove two months ago and have been printing miniature buildings, animals, and mobile phone cases for fun. I want to share what I have learned about…

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OCT-Loft, Chinese design hub in Shenzhen

Shenzhen is known for manufacturing in China. However, it has a cool spot called OCT-Loft where designers and creative people with different backgrounds gather, chill out, and share their ideas. According to the Protocity.com, Located in the Nanshan District, OCT-Loft is a project of significant scope and scale. Largely designed by Shenzhen-based architecture firm Urbanus,…

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No skinny jeans, no skinny cans

Skinny means very thin or unusually slender. Although it is a highly popular word, marketers avoid it but label their “sassier” products differently because the word, skinny, reinforces the stereotypes of women and body images. Interestingly, some items go for skinnier whereas others do not.   Fashion items want to be skinnier. According to J. Crew Sells “Toothpick” Jeans, Because Skinny Jeans Just Weren’t Body-Negative…

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Traditional building with a modern twist in Korea

Toronto has many traditional buildings with a modern twist. The house previously used for Rotman Designworks studio was a good example. From the outside, it was a plain three-story house. However, it had interesting modern flavors inside: boards were installed on the white walls, desks and chairs ran on wheels, and newly installed toilette were…

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