Empathic story-telling print ad in Canada

Canadians living in Ontario buy wines at LCBO (Liquor Control Board of Ontario). People working at this place often check photo-ID (e.g., driver license) to verify whether the buyer is old enough to drink alcohol. These carefully-managed and highly safe liquor stores sometimes make their customers unhappy, in particular, those who forget to bring their IDs.  …

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Japanese pork and Canadian chicken?

Soup is a liquid food, generally served warm, that is made by combining ingredients such as meat and vegetables with stock, juice, water, or another liquid, according to Wikipedia. Warm soups are popular as a type of comfort food in the world.     People have their own favourite ingredients for soups, and different meats are…

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Louis Kahn, the architect of IIM Ahmedabad

I came to know Louis Kahn at the Design Museum, London. This little museum held an exhibition called the power of architecture and introduced him and his work. Louis Kahn (1901-74) was one of the most influential architects of the twentieth century. With complex spatial compositions and a choreographic mastery of light, Kahn created buildings…

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Do-It-Yourself chocolate kit for Valentine’s day

Valentines’ day is one of the most “commercially successful” holidays in Asian countries such as Japan and Korea. According to Wikipedia, this holiday was first introduced in Japan in 1936 when a company ran an advertisement aimed at foreigners. Later in 1953, it began promoting the giving of heart-shaped chocolates; other Japanese confectionery companies followed…

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Yido, a modern Korean pottery

Yido is one of the most widely-known premium pottery brands in Korea. It was found by Yi, Yoonshin, a ceramic artist. As introduced in her website, her work “reinterprets traditional Korean ceramics in refined contemporary design.” However, visiting Yido’s flagship store taught me a few “marketing” lessons how she has successfully established herself in the market. First, she listens to…

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An eye-catching sculpture in Seoul

A gigantic sculpture standing in front of the MBC media center is called Square M-Communication. It looks like two people touching their hands. According to Young Ho Yoo who made this sculpture, the red frame represents media and two human sculptures represent the contemporary people who actively interact with media. This artwork represents the meeting between media…

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Physical Products to Virtual Image: Vending machine in Shanghai

I have been to the 1933 Shanghai, the last slaughter house on earth. Although the interior and the exterior of the building were impressive, I was fascinated by a cutting-edge vending machine in this building. Different from typical vending machines, it displays the virtual image of the beverages and snacks on the right side. I…

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How to write a high quality design brief

Petersen, Soren and Jaewoo Joo (2015), “Inspirational Design Briefing,” in Michael G. Luchs, Scott Swan, and Abbie Griffin (ed.) Design Thinking: New Product Development Essential from the PDMA, Wiley-Blackwell, 15-26.    … Although the design brief plays an important role in concept development, there are few resources about how to write one. In general, the…

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People buy gas in an empty Absolut Vodka bottle

Absolut Vodka has offered many artists with a wide variety of collaboration opportunities. Now it has a long list of colors and shapes with much artistic flavour. Recently, it even introduced Absolut Colors saying that; We are proud to once again dress our iconic bottle in the pride flag, originally designed by San Francisco-based artist Gilbert Baker in…

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Umbra, Toronto-based global design company

Umbra is a Canadian design company. I have bought a few home decorative items including its signature garbage cans (Later I learned it is called Skinny Can and was designed by Karim Rashid and David Quan). Interestingly, Umbra items are not expensive. Its affordable price might have allowed me to try several different items. Every single item I have…

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You will think creatively in Bali

Ubud is a small town on the Indonesian island of Bali. “Eat, Pray, Love” was filmed in 2010 in this town. IMDb explains this movie; A married woman realizes how unhappy her marriage really is, and that her life needs to go in a different direction. After a painful divorce, she takes off on a round-the-world journey to find…

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New product project: Fur away

  “Fur Away” is a machine that removes animal hair on our clothes. Cat hair is so light and thin, it sticks everywhere in the house and very easy to be seen all over your clothes. It is there even after you put your clothes in laundry machine. With Fur Away, you can simply click…

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How could we design a better fire extinguisher?

Since we spend most of our time in buildings, we are literally surrounded by fire extinguishers. It consists of a hand-held cylindrical pressure vessel containing an agent which can be discharged to extinguish a fire (Wikipedia). In general, we do not pay attention to them until needed. For me, I have never used any fire extinguisher…

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Standing desk: New way to work

I suffered from minor shoulder – and wrist pain for a long time. In order to lessen the pain, I decided to train my left hand for using the computer mouse a few years back. Certainly, using mouse with my left hand was very challenging in the first couple of years. However, 3-year of intensive practice…

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Reducing eye pain in a shopping mall

In a large scale indoor space, people need breaks to reduce pains. In a shopping mall or at an exhibition, for example, people often take micro breaks on a bench to reduce the pains in the legs or feet. At a recent exhibition, I met a relatively new solution for the pains that have been little articulated: pains in…

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