How to breathe better with a mask

Wearing a mask becomes common as the spread of Covid-19 (Coronavirus disease) dominates our lives. However, people find it difficult to breathe with a mask. I recently found an interesting new product for masks at Granhand where I visited to buy droppers or incenses for my office. Though you can not seize nor hold the…

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Empty space sparks creativity

Space matters when we need creativity. According to research, when a ceiling is high, people become creative because a high (vs. low) ceiling primes the concept of freedom (vs. confinement). Similarly, Jump Associates has various types of cubicles for designers; “garage” cubicles are widely open for those who want to be creative, whereas “Zen rooms”…

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Color marries between buttons and bulbs

We often write down something on the surface. For instance, a window says “this is a window” or a pedestrian crossing says “Look Right.” However, written, verbal information is easy to be ignored. Compared to verbal information, visual information attracts attention better. When I visited the design department at the University of Sao Paulo, one…

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Could electronic agents improve customer experience in a cafe?

Script is a stereotyped sequence of activities. A good example of the script is for restaurant dining. We are greeted by a server who guides to a table, we receive a menu from a server, and the server takes our orders. Drinks arrive first and then meals arrive later. When we finish meals, we pay…

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Feedback leads to virtual progress

People seek for feedback about progress. When travelers arrive at the Chek Lap Kok International Airport, they catch a train to Kowloon and Hong Kong. In the train, there is a blue-light indicator which shows where the train is right now. This feedback gives correct information to travelers. However, feedback is not always objectively given…

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Are fresh fish better than canned fish?

I love canned sardines. Whenever I visit different cities, I buy a dozen of canned fish on the way back home. I was excited to find Annam Gourmet at Ho Chi Minh city, Vietnam because it has a wide variety of canned fish, along with fresh fish. Canned fish are fish which have been processed, sealed…

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If people avoid meeting with others, do marketers sell products online only?

Nowadays people avoid meeting others. We could buy products through mobile phones and order food at screens inside restaurants. A recent virus outbreak even encourages us to stop shaking hands with strangers. Ironically, the more we avoid meeting others, I believe, the easier others sell their products to us. When I visited Prezzemolo & Vitale,…

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Why does the amount of Coke differ across bottles?

When I had a lunch at Buenos Aires, Argentina, I ordered four bottles of Coca Cola. Interestingly, bottle sizes differed and the amount of soda in each bottle looked different. I simply thought this was due to the Quality Control failure of the Coca Cola in Argentina. After coming back from Buenos Aires to Seoul,…

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Commercial Renewal Project: Apple AirPods (2019): “Share your magic”

“Stroll” as the commercial’s name might hint, portrays an Airpods user aloof in his own music, strolling along the street with rhythmic movements. This particular ad’s visual style is captured in a beautiful manner that gives off the impression of a film like quality. Although it may seem questionable to as why we chose this…

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Commercial Renewal Project: Heinz Ketchup (2019): “To me, Heinz makes everything perfect”

Heinz Ketchup released a new commercial in June 2019, staring British sing-a-song writer star Edward Sheeran. Heinz Ketchup explains on their YouTube clip that he came up to them with his personal experience based on his infamous love for ketchup, so the company decided to make an ad based on his story. The ad starts…

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Commercial Renewal Project: Samsung Galaxy Gear (2019): “Gear is here. Gear easier”

In the original advertisement, Samsung showed the features of the Galaxy Gear through the sequences that could happen in a ski resort. Rather than clearly explaining the features of the product, however, it made the Galaxy Gear an unlikeable product. We found 4 reasons why the original commercial has problems. First, it shows the person…

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Commercial Renewal Project: FedEx (2019): “FedEx Tape”

In the original FedEx commercial (2019), a man walking in the woods tastes sap flowing from a maple tree and decides to make and sell syrup. The process of making syrup comes out and delivers the final product through FedEx each time. At first, it started in a shabby warehouse but at the end, he…

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Curitiba has a sophisticated taste of design

I had a business trip to Brazil and Argentina with others. We gave lectures, ran workshops, participated in walk-in tours, and made new friends. I was impressed by the airport in Curitiba, Brazil. When our plan touched down, I noticed a fire extinguisher and two public phones were attached on a grey wall. At first,…

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Is survey a form of arts?

There are different forms of arts like painting, sculpture, architecture, and photography. However, survey could be a form of arts. I learned this from the exhibition of Korea Artist Prize 2019 at the MMCA (National Museum of Modern Contemporary Art, Korea). Korea Artist Prize is a prestigious art award and exhibition of Korea. This award…

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Every city needs art and art has to be in the middle of the people

Granville Island is a tourist spot in Vancouver, Canada. It is a farmer’s market with shopping stores, food and beverage places, and art centers. In the middle of the island, gigantic factory facilities were painted like four mischievous boys. I found them artwork. The name of these artworks are Giants. As the name suggests, these…

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