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Daily Archives: 2010-03-27

Cases

Samsung 3-dimensional TV

2010-03-27 Jaewoo Joo 1 Comment

On March 25, 2010, Samsung Electronics Canada introduced its 3D TV to bloggers, celebrities, and press at the Andrew Richard Designs, Toronto. Many Canadians showed great interest in watching dynamic programs such as car racing or footballs in a 3D way. The picture quality of the swimming fish in a virtual aquarium amazed me as well.

Jaewoo Joo | design thinking, behavioral economics, customer experience

Professor Jaewoo Joo
Jaewoo Joo
designmarketinglab@gmail.com
Jaewoo Joo is a Professor of Marketing at Kookmin University. He also teaches in the Experience Design program at the Graduate School of Techno Design.
Jaewoo holds a PhD in Marketing from the University of Toronto and earned his MBA and BA from Seoul National University. During his doctoral studies in Canada, he developed an interest in design thinking and behavioral economics to overcome the limitations of conventional practices in design and marketing.
Jaewoo currently collaborates with industrial leaders, marketing agencies, and startup founders. Through field experiments, he designs experiences that are both intuitive and strategic. He enjoys sharpening practical insights and contributing to academic research.
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