[Design Marketing Lab] is a lab run by Jaewoo Joo, Assistant Professor of Marketing, College of Business Administration, Kookmin University (Korea). He holds his Ph.D. in Marketing from Rotman School of Management, University of Toronto and M.B.A. and B.A. from Seoul National University.

Jaewoo writes and teaches the interface between design and marketing through the lens of psychology of judgment and decision making. He has been invited to attend NSF design workshop series and has served as a panelist for the Business Week's World's Best Design Schools.