DesignMarketingLab is a blog run by Jaewoo Joo, Assistant Professor of Marketing, College of Business Administration, Kookmin University (Seoul, Korea). He holds his Ph.D. in Marketing from Rotman School of Management, University of Toronto and M.B.A. and B.A. from Seoul National University.

Jaewoo writes and teaches the interface between design and marketing. He has been invited to attend NSF design workshop series and served as a panelist for the Business Week's World's Best Design Schools.