Journal article 

 

 

Conference paper 

  • “Effect of Display Type of Non-Product Information on New Product Adoption,” PHBS Seminar, Shenzhen: China, 2016
  • “When and To Whom Form-Superior Products are Evaluated More Favorably,” Academic Design Management Conference, London: UK, 2014
  • “Three Risk Management Methods Creative Talents Could Learn from Designers: Empathic Observation, Group Brainstorming, and Rapid Prototyping,” Academic Design Management Conference, London: UK, 2014
  • “Design Brief: Using Behavioral Decision Theory to Help Designers Research More,” Young Scholars Conference on Product Design, Williamsburg: Virginia, 2013
  • “Learning about Innovative Risk Mediation Strategies from Entrepreneurs in Creative Industries,” Annual Meeting of Association of American Geography, New York: New York, 2012
  • Joo, Jaewoo (2012), “Predicting Consumer Preference: Prediction Strategy and Data Presentation,” in NA – Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN: Association for Consumer Research, 747-748.
  • “Pedal Your Creative Cycle: Effect of Process Constraint on Creativity,” Experience the Creative Economy, Toronto: Ontario, 2011
  • “Effect of Others’ Design Evaluation on Self Design Evaluation,” International Conference on Design and Emotion, Chicago: Illinois, 2010
  • “Less for More: Effect of Visual Complexity on Consumer Preference,” Young Scholars Conference on Product Design, Williamsburg: Virginia, 2009
  • “Misjudgment of the Diagnosticity of Information Group,” Judgment and Decision Making Pre-Conference, Orlando: Florida, 2009
  • Joo, Jaewoo (2009),”Does Feedback Always Facilitate Learning?: Degree of Preference Development and Degree of Feedback Complexity“, in NA – Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research, 1025-1026.
  • Joo, Jaewoo (2008),”Two Designer Skill Sets: Perspective Taking and Creativity“, in NA – Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN: Association for Consumer Research, 1022-1022.
  • “Striking When the Iron is Hot: Curiosity Based Advertising and Timing of Resolution,” Behavioral Decision Research in Management, Los Angeles: California, 2006.

 

 

Book chapter 

  • Petersen, Soren and Jaewoo Joo (2015), “Inspirational Design Briefing,” in Michael G. Luchs, Scott Swan, and Abbie Griffin (ed.) Design Thinking: New Product Development Essentials from the PDMA, Wiley-Blackwell, 15-26. (Presented at the Product Development Management Association (PDMA) 2015 annual conference, Anaheim: California, November 7-11, 2015)
  • Petersen, Soren and Jaewoo Joo (2012), “Improving Collaborative Concept Evaluation using Concept Aspect Profile Method,” in K. Scott Swan, Shaoming Zou (ed.) Advances in International Marketing, 11 (23), Emerald Group Publishing Limited, 207-222. (Presented at the “Xtreme Competence Xtreme Confidence,” 35th Product Innovation Management Annual Global Conference, Phoenix: Arizona, October 29-November 2, 2011)

 

 

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