Journal paper 



Book chapter 

  • Petersen, Soren and Jaewoo Joo (2015), “Inspirational Design Briefing,” in Michael G. Luchs, Scott Swan, and Abbie Griffin (ed.) Design Thinking: New Product Development Essentials from the PDMA, Wiley-Blackwell, 15-26. (Presented at the Product Development Management Association (PDMA) 2015 annual conference, Anaheim: California, November 7-11, 2015)
  • Petersen, Soren and Jaewoo Joo (2012), “Improving Collaborative Concept Evaluation using Concept Aspect Profile Method,” in K. Scott Swan, Shaoming Zou (ed.) Advances in International Marketing, 11 (23), Emerald Group Publishing Limited, 207-222. (Presented at the “Xtreme Competence Xtreme Confidence,” 35th Product Innovation Management Annual Global Conference, Phoenix: Arizona, October 29-November 2, 2011)