Research questions about design

At the 2012 International Design Management Research Conference  (August 8-9, 2012 @ Boston), I have attended a group discussion session called Research Methodology Clinic. Its description says, Join us for a group conversation, facilitated by Alison Rieple and Jeanne Liedtka, in which interested colleagues come together to offer feedback and coaching to each other on…

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Decision support tool for collaborative concept evaluation

Petersen, Soren and Jaewoo Joo (2012), “Improving Collaborative Concept Evaluation using Concept Aspect Profile Method,” in K. Scott Swan, Shaoming Zou (ed.) Advances in International Marketing, 11 (23), Emerald Group Publishing Limited, 207-222. Although concept evaluation has attracted much attention, collaborative concept evaluation has received minimal attention. In this work, we identify problems and propose solutions…

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Money for designers

How much money do designers (and creative professionals) make? According to the Coroflot Design Salaray Guide, design managers and interaction designers make more money than architects and graphic designers, in particular, in North American cities and other international cities. One way to make more money is, I believe, to put some academic flavor. Here is…

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Interface between design and marketing

Petersen, Soren and Jaewoo Joo (2011, October 31), “How Marketing Researchers See Design,” Retrieved from http://www.huffingtonpost.com/soren-petersen/design-consious-marketing_b_1064343.html. Designers don’t just put cosmetics on the skin of a product!” During my interview with a graduate student at Ontario College of Art and Design in 2009, he argued that designers play a key role in developing a new…

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The story behind the brand is more powerful than the brand itself

I was not initially attracted by the Touch Wood phone made by NTT DoCoMo. However, an ad introduced by the Core 77 website changed my view. In the ad, a wooden ball plays Cantata 147 as it rolls down the wooden xylophone in the forest. Interestingly, I became more engaged with the phone after watching the “making…

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Neri Oxman, integrating material and form

Neri Oxman gave a talk, “Mediated Matter,” at Ontario College of Art and Design. She argues that material should not be secondary to form. Instead of separating fabrication from concept modeling or data analysis, she proposes, designers should create a seamless object by integrating these tasks. She presented interesting projects in which she used a single material to perform multiple functions. Her…

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Interdisciplinary Design Workshop by NSF “Driving Innovation through Design” @ Northwestern University

As design has attracted increasing attention across multiple academic disciplines, interdisciplinary design workshops have been hosted by the universities that have established their interdisciplinary design programs, including Stanford University and University of Michigan. In April 2010, the Segal Design Institute at Northewestern University hosted a workshop under the title of “Driving Innovation through Design —…

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Games solve real-world problems

Jane McGonial, a game designer and a presenter on TED, visited U of Toronto and presented her work, How we can harness the power of video games to solve real-world problems. She made an interesting argument and shared various interesting examples of games that help us individually and collectively. In her presentation, she argued that (1) games have…

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The 7th international conference on Design and Emotion @ Illinois Institute of Technology

The Institute of Design, Illinois Institute of Technology, and the Design & Emotion Society are pleased to invite you to participate in the 7th International Conference on Design & Emotion in Chicago. The International Conference on Design & Emotion is a forum held every other year where practitioners, researchers and industry leaders meet and exchange…

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Human Factors symposium

I attended a Human Factors symposium at the University of Toronto. It was organized by the HFIG (Human Factors Interest Group) and titled as Celebration of Applied Human Factors Research, in Honour of Prof. John W. Senders’ 90th Birthday. At the symposium, I noticed an interesting connection between decision-making and Human Factors. Research in decision-making…

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Evolution of design thinking

In 2006, what was design thinking? (see more at Luke Wroblewsky‘s blog) Roger Martin When it comes to innovation, business has much to learn from design. The philosophy in design shops is, ‘try it, prototype it, and improve it’. Designers learn by doing. The style of thinking in traditional firms is largely inductive – proving…

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Dieter Rams, ten principles of good design

Dieter Rams listed 10 principles of good design. He is a legendary product designer who has developed a list of the Braun products and is still influencing our life through Jonathan Ive’s Apple devices. The above image comes from a  Guardian article and the below image comes from Vitsoe.com. You could find his 10 principles for…

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Context for good design

Many design awards have their own answers about what makes a product well designed; it must be original, it must be aesthetically appealing, and it must be useful. Similarly, marketing researchers have also studied that newness, beauty, and usefulness contributes to the evaluation of a product. However, whether product usage context or the outer space…

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Jump Associates, unique office

Last summer, I visited two design consulting firms in California: IDEO and Jump Associates. Visiting them raised several interesting research questions. In the Jump Associates, I was impressed by its space. It occupies two floors in one building and the two floors are connected by a steel stair “inside the building,” so that employees can freely…

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