How many items should be displayed in a store?

When we are curious about value of an unknown object, we often consider how many people surround it. If it is alone, we believe it is expensive. If it is surrounded by many others, we believe it is cheap. This is because, according to O’Guinn’s et al. (2015), as the social density of a given…

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Why do we doodle?

According to Wikipedia, doodles are simple drawings that can have concrete representational meaning or may just be composed of random and abstract lines. However, all doodles are not same. Some doodles are hedonic and others are utilitarian. Hedonic doodles are personal. They are drawings about interpretation of subjective experience, mostly for fun. For instance, I…

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We humanize machine behavior and mechanize human behavior

In order to spice up our daily communication, we often humanize what electronic devices do. For instance, we say, our mobile phone is “stupid” or our storage space “gains weight.” This “anthropomorphism” is defined as the attribution of human traits, emotions, or intentions to non-human entities. According to Wikipedia, it has ancient roots as storytelling…

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