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Daily Archives: 2018-07-08

Cases

Different cities light up at night differently

2018-07-08 Jaewoo Joo

Although artificial lighting has numerous side effects, it makes a city charming at night.

Continue reading Different cities light up at night differently →

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Jaewoo Joo | design thinking, behavioral economics, new product development, new product adoption

Professor Jaewoo Joo
Jaewoo Joo
designmarketinglab@gmail.com
Jaewoo teaches and writes about design thinking and behavioral economics for new product development and new product adoption. He is an associate professor of marketing and participating professor of experience design at Kookmin University.

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