Yido, a modern Korean pottery

Yido is one of the most widely-known premium pottery brands in Korea. It was found by Yi, Yoonshin, a ceramic artist. As introduced in her website, her work “reinterprets traditional Korean ceramics in refined contemporary design.” However, visiting Yido’s flagship store taught me a few “marketing” lessons how she has successfully established herself in the market.

First, she listens to market. Recently, Yido launches a new collection called Cera/Mano. Differently from other collections which has four pieces of each bowl/dish for a family of four, this newly launched collection has only one piece of each item for a single house owner.

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Second, she looks more than product. In the four-story flagship store, only one store is used to sell ceramic-wares. In the other stores, a Italian restaurant, a brunch cafe, a ceramic academy, and a art and living store run.

I wish other ceramic designers also learn these marketing lessons so that they become market-savvy designers.

An eye-catching sculpture in Seoul

A gigantic sculpture standing in front of the MBC media center is called Square M-Communication. It looks like two people touching their hands. According to Young Ho Yoo who made this sculpture, the red frame represents media and two human sculptures represent the contemporary people who actively interact with media. This artwork represents the meeting between media and people symbolically. Some advances interpretation and saying that this work represents the ambition that media should not abuse its power as a big brother but aims to communicate with people as a friend.

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Physical Products to Virtual Image: Vending machine in Shanghai

I have been to the 1933 Shanghai, the last slaughter house on earth. Although the interior and the exterior of the building were impressive, I was fascinated by a cutting-edge vending machine in this building. Different from typical vending machines, it displays the virtual image of the beverages and snacks on the right side.

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I first wondered why the virtual image is redundantly provided given that physical products are clearly displayed. However, I soon realised it has several advantages. First, it shows additional, detailed information about the beverage including its ingredients, effects, side effects, and price. Since most Chinese beverages and snacks were new to me, this additional information helped me choose the right one. Second and more importantly, it recommended me several items by putting eye-catching virtual icons on them, suggesting these beverages and snacks were popular or discounted. Indeed, virtual image can guide our behaviour toward physical products.

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