Mobile World Congress (MWC) sketch

Mobile World Congress (MWC) takes place February 24-27, 2014 in Barcelona, Spain. Some companies put huge design flavor into their booths to successfully attract attention from visitors and press (see pictures and articles on the Arts Technica by Ron Amadeo). Here are a few more pictures sent from one attendee. They are Qualcomm, Samsung Electronics, LG…

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Samples help people make a color choice for Tesla

Choosing right color is difficult for car buyers. Tesla store in Toronto helps visitors make decisions by allowing them to see and touch a few samples. In the store, two working vehicles stand in the middle and they are surrounded by a wide variety of color samples. Many visitors carefully view them.

DesignMarketingLab

DesignMarketingLab

DesignMarketingLab

DesignMarketingLab

Microsoft Store vs. Apple Store

I recently visited a MicroSoft Store in a shopping mall in Toronto. My first impression was that it looks highly similar to the Apple Store. For instance, the MS Store places a simple logo outside, displays a wide variety of working devices on the tables, and has many assistants wearing blue (!) T-shirts. However, many visitors in the MS Store spent…

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Design Thinking: David Kelley + Roger Martin

David Kelley, the president of the IDEO, visited Toronto and talked with Roger Martin, the former dean of Rotman School of Management, under the title of unleashing the creative potential within us all. He started his speech saying that his life long question is how to innovate routinely. He suggests we need three things: creative…

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Airport moving walkway: Japan vs. Canada

Although the same moving walkways are installed in the airports in Japan and Canada, the two countries place them differently probably because of the different cultural norms: Japanese walk on the left side while Canadians walk on the right side.

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Seoul changes its face

People want modern shopping experience though they often go to the place the tradition is preserved. Indeed, balancing the tasteless convenience and inconvenient taste is challenging. The old downtown in Seoul has been much changed and people will evaluate this movement soon.

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