[Selected presentation @ CONSUMER BEHAVIOR / SPRING 2013]
One group of students in my Consumer Behavior course gave a presentation titled Back to Basic. In their presentation, they discussed “Basic” issues such as User Interface, User eXperience, or Human Machine Interface, which have a lot to do with the behavior of contemporary consumers. Although they did not cover the details of design, they went beyond traditional marketing to introduce design-oriented consumer behavioral issues.
Presented by Jiyong Song, Junghoon Lee, Mimi Kim, Wansik Min, and Ayoung Kim