Power of story
At first, I did not like the Touch Wood phone by DoCoMo. However, an ad introduced by the Core 77 website changed my view completely. In the ad, a wooden ball plays Cantata 147 as it rolls down the wooden xylophone in the forest.
Interestingly, I found this product more special after watching the video about how the ad was made (http://answer.nttdocomo.co.jp/touchwood/?banner=dcm3#making). People may consider a product special when they know of any behind story about the product; how it was developed (e.g.,Wii Balance Board), how its ad was made, or how people work together or compete against each other to develop it (e.g., Social Network). This suggests that the process that designers go through for developing a product, if released appropriately, may be able to benefit the market performance of the product.
저 광고가 멋진 면도 있는데, 한편으로는 저 우드폰을 만들기 위해서 수 많은 나무가 잘려나갈 것이고, 어쩌면 광고 속 배경에 있는 저 나무들이 바로 그 대상이 될 수 있다는 생각에 안타까움마저 들기도 하는데…내가 좀 부정적이었나? 재우야 ^^
(이거 한글로 써도 재우가 볼 수 있나?)
Joongjae brother!
Long time no see. Hope everything goes well with you. We definitely need to reconnect.
I agree with you about the TV commercial when you watch it without seeing the other video. I recommend you to watch the other video. Then, you find that the materials for the wood phone are probably very different than the trees in the commercial.