http://designmarketinglab.com/2009/11/12/mismatch-between-form-and-function/ Sat, 11 Feb 2012 03:36:35 +0000 hourly 1 http://wordpress.com/ http://designmarketinglab.com/2009/11/12/mismatch-between-form-and-function/#comment-129 Fri, 07 Jan 2011 04:27:34 +0000 http://jaewoojoo.com/?p=249#comment-129 [...] The busiest day of the year was January 6th with 67 views. The most popular post that day was Food shaped product. [...]

]]> http://designmarketinglab.com/2009/11/12/mismatch-between-form-and-function/#comment-66 Wed, 30 Jun 2010 03:40:09 +0000 http://jaewoojoo.com/?p=249#comment-66 I think it’s both. Most of the time, people tend to see something beyond their expectations and also love to own it when there are not a lot of people that have the item. It does not seem like there is some kind of connection between Burger King and USB memory sticks; however, it does seem like lots of consumers will find it interesting to see that those memory sticks do not look like regular ones in the past. Not to mention they will probably want to keep it just because it looks fancy and unique, well, at least I would love to keep one of those. Now I’m pretty sure you won’t easily find a USB memory stick that is donut-shaped. I’ve concluded that no matter how irrelevant two brands are, consumers will positively respond to the outcome as long as the final product looks cute and fancy enough to draw their attentions. I really like the idea how Burger King has promoted itself by having USB memory sticks represent their brand! It’s really cute!

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