Design Marketing Lab is run by Jaewoo Joo, Assistant Professor of Marketing, College of Business Administration, Kookmin University. He holds his Ph.D. in Marketing from Rotman School of Management, University of Toronto and M.B.A. and B.A. from Seoul National University.

Jaewoo writes and teaches design-marketing interface through the lens of the psychology of judgment and decision-making. He has been invited to attend NSF design workshop series and has served as a panelist for the Business Week's World's Best Design Schools.

Jaewoo is best reached by e-mail: DESIGNMARKETINGLAB at GMAIL dot COM.